I'm a content strategist, writer, and editor specializing in internal and external communications, with a background in tech, NGOs, and international institutions. 

I work at the intersection of product, communication, and user understanding.
My focus is helping teams explain complex ideas in a way that feels natural, clear, and worth paying attention to.

I look for the moments where people hesitate, where something should make sense, but doesn’t yet.

That’s usually where communication was rushed, or too technical, or written from the company’s point of view instead of the audience’s.

So I:

• clarify the message

• center it around what the audience cares about

• support it with examples, stories, and proof

• and make the next step obvious

This approach shapes my work across different formats: campaigns, newsletters, launches, articles, and content systems.

• 52% open rate B2B newsletter
• sparked direct replies from target accounts, including 3 inbound hot leads in the first week
• 18% CTR rate
• 35 % CTOR

I launched several LI newsletters

The best results:

• 500 + sign-ups in a week 
• 30% + opening rate

I wrote an ebook on behavioral analytics and coordinated its content with 9 external experts. I also planned the promotion plan, including LinkedIn posts and ads, newsletters, and a webinar on related topics. 

Results:

• 175 downloads
• 9 external experts included (promoted the ebook in their own channels)
• Unprompted mentions and positive reviews by readers on social media

Working with Agata was an absolute pleasure. She’s far more than a content specialist, she’s a strategist who understands how every marketing channel connects and knows how to turn complex ideas into clear, engaging communication.

She adapts incredibly fast, like a sponge ;), she absorbs context and immediately turns it into action. You don’t need to guide her; she just gets it and delivers high-quality work from day one..

Agata doesn’t just work with content, she works with people. :) She built strong relationships, coordinated every detail, and took full ownership from concept to delivery. (A huge success!)

She also uses AI tools in a smart, intentional way - they support her, but never replace her creativity or authenticity. Her content always feels natural and thoughtful, never “AI-generated.”

On top of that, she’s highly skilled in SEO topic cluster planning, understands how to reach B2B audiences across channels, and brings a mix of strategic thinking and hands-on execution that’s rare to find.

She’s also just a great person to work with. Sharp, proactive, and reliable. Any team would be lucky to have her.

- Karolina Szafarz, Senior Marketing Manager, EMEA