IT and Analytics
Data-Driven Customer Journey Map: See Through Users' Eyes
Traditional analytics show where users go, but not why they hesitate, what confuses them, or when they're actually ready to buy. Customer journey mapping turns behavioral signals into business results: higher ROAS, better conversions, and decisions based on reality instead of assumptions.
Here's how to build a customer journey map that helps you make better business decisions.
A customer journey map is a clear picture of how people interact with your brand, from the first spark of interest to...
Here's how to build a customer journey map that helps you make better business decisions.
A customer journey map is a clear picture of how people interact with your brand, from the first spark of interest to...
Rage clicks to revenue: How to turn frustration into conversions
Every team obsesses over conversion rates, campaign performance, and checkout flows. Dashboards and funnels get dissected, journeys mapped. Hours go into tracking the patterns that drive conversions.
Amid all of that work, one of the strongest signals often comes directly from your users: frustration.
When someone clicks the same button five times in three seconds, they're highlighting the exact spot where their journey broke down. These moments are rage clicks - real-time signals from people...
Amid all of that work, one of the strongest signals often comes directly from your users: frustration.
When someone clicks the same button five times in three seconds, they're highlighting the exact spot where their journey broke down. These moments are rage clicks - real-time signals from people...
The 'silent treatment': What it means when users visit your key pages but take no action
How to Get Your Broadcasting Platform Ready For the Digital Era
MarTech
Marketing Team Structure & Culture - Do It the Right Way!
Today's business world is fast-paced, and marketing operations change and evolve at the speed of light. A well-performing team of marketers can significantly boost any company's business outcomes. The organizational framework and set of shared beliefs, norms, and practices define the "culture" of the marketing team. The importance of a strong culture within a marketing team cannot be overstated. In fact, a study by Columbia University showed that the likelihood of job turnover at an organization...
Google Analytics 4 vs. Google Analytics Universal
Even though the old Universal Analytics (UA) sunset date has been set for July 2023, not everyone rushed to make a switch. Why? Because GA4 is not a simple upgrade of its old version. It applies a very different structure and logic. You need to understand Google Analytics 4 better to get excited about the switch. Read this article – we’ll explain what GA 4 is and why you should use it. Since its launch in 2012, Universal Analytics has accompanied every marketer and SEO specialist. However, a wel...
Get more sales from your website: 5 metrics to track now
Most businesses collect hundreds of metrics but can't answer the most basic question: what's stopping visitors from becoming customers? They celebrate page views while sales stay flat, optimize for time-on-site while conversion rates stagnate.
Here's the uncomfortable truth: if you're tracking everything, you're understanding nothing. These five metrics cut through the fluff and focus on what actually increases revenue.
Industry averages claim 2-3% conversion rate is “good.” But compared to wh...
Here's the uncomfortable truth: if you're tracking everything, you're understanding nothing. These five metrics cut through the fluff and focus on what actually increases revenue.
Industry averages claim 2-3% conversion rate is “good.” But compared to wh...
Data-Driven Customer Journey Map: See Through Users' Eyes
Traditional analytics show where users go, but not why they hesitate, what confuses them, or when they're actually ready to buy. Customer journey mapping turns behavioral signals into business results: higher ROAS, better conversions, and decisions based on reality instead of assumptions.
Here's how to build a customer journey map that helps you make better business decisions.
A customer journey map is a clear picture of how people interact with your brand, from the first spark of interest to...
Here's how to build a customer journey map that helps you make better business decisions.
A customer journey map is a clear picture of how people interact with your brand, from the first spark of interest to...
Rage clicks to revenue: How to turn frustration into conversions
Every team obsesses over conversion rates, campaign performance, and checkout flows. Dashboards and funnels get dissected, journeys mapped. Hours go into tracking the patterns that drive conversions.
Amid all of that work, one of the strongest signals often comes directly from your users: frustration.
When someone clicks the same button five times in three seconds, they're highlighting the exact spot where their journey broke down. These moments are rage clicks - real-time signals from people...
Amid all of that work, one of the strongest signals often comes directly from your users: frustration.
When someone clicks the same button five times in three seconds, they're highlighting the exact spot where their journey broke down. These moments are rage clicks - real-time signals from people...
Artykuły w języku polskim
Energia w rękach obywateli | Ashoka
Pomimo dominującej roli na rynku energetycznym, giganci węglowi i nuklearni nie wykazują się efektywnością. Na przykład elektrownie jądrowe mają bardzo niską wydajność i produkują niewiele ciepła. Większość tracą w procesie produkcji. Co więcej, są nastawione na zysk i przez to dalekie od edukowania konsumentów o korzyściach płynących z oszczędzania energii.
Katastrofa w Czarnobylu szczególnie poruszyła Ashoka Fellow Ursulę Sladek – nauczycielkę i matkę pięciorga dzieci z Schönau w Niemczech. J...
Katastrofa w Czarnobylu szczególnie poruszyła Ashoka Fellow Ursulę Sladek – nauczycielkę i matkę pięciorga dzieci z Schönau w Niemczech. J...
Postanowienia na Nowy Rok – jak w nich wytrwać
Najlepszym rozwiązaniem jest więc opracowanie planu. Zacznij od przygotowania listy postanowień. Mogą mieć one bardzo różny charakter:
Ustal, co jest dla Ciebie ważne, co chcesz poprawić, ale przede wszystkim – co jest wykonalne. Postanowienia noworoczne jak najbardziej mogą się odnosić do sfery marzeń, ale mimo wszystko powinny być możliwe do zrealizowania.
Najlepszym rozwiązaniem jest więc opracowanie planu. Zacznij od przygotowania listy postanowień. Mogą mieć one bardzo różny charakter:
Us...
Ustal, co jest dla Ciebie ważne, co chcesz poprawić, ale przede wszystkim – co jest wykonalne. Postanowienia noworoczne jak najbardziej mogą się odnosić do sfery marzeń, ale mimo wszystko powinny być możliwe do zrealizowania.
Najlepszym rozwiązaniem jest więc opracowanie planu. Zacznij od przygotowania listy postanowień. Mogą mieć one bardzo różny charakter:
Us...
Wszystkich Świętych — historia i tradycje
Co to był za dzień! Chociaż XI Międzynarodowe Senioralia już za nami, to emocje jeszcze nie opadły. Po raz kolejny udowodniono, że Senioralia organizowane przez Stowarzyszenie MANKO – Głos Seniora i Międzynarodowy Instytut Rozwoju Społecznego to największa impreza dla osób
Co to był za dzień! Chociaż XI Międzynarodowe Senioralia już za nami, to emocje jeszcze nie opadły. Po raz kolejny udowodniono, że Senioralia organizowane przez Stowarzyszenie MANKO – Głos Seniora i Międzynarodowy Instytut Ro...
Co to był za dzień! Chociaż XI Międzynarodowe Senioralia już za nami, to emocje jeszcze nie opadły. Po raz kolejny udowodniono, że Senioralia organizowane przez Stowarzyszenie MANKO – Głos Seniora i Międzynarodowy Instytut Ro...