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IT and Analytics - Authored

CUX •

Why high app installs don’t equal high revenue (And the fix)

A spike in mobile user acquisition means nothing without retention. To stop the users from leaving, teams must look past vanity metrics and use user behavior analysis (UBA) to understand why users abandon the app within days.

A mobile campaign lands and, on paper, it looks successful. Installs increase, acquisition charts trend upward, and the app gains visibility in the store. Yet when teams look beyond downloads and into daily usage, retention, or revenue, the numbers often remain flat.

Down...
Develtio •

Web apps built with Angular: when and why is it worth using the Angular framework? - Develtio

Have you been looking for the best way to create cutting-edge web applications? Are you fantasizing about the robust framework that makes this job easy and ensures the developed apps’ flexibility, scalability, and maintainability? Well, your quest ends here. This article presents the benefits of using one of the most popular front-end development frameworks – Angular. So read on to see if this is the right technology for your project.
Angular is a popular open-source framework supported and deve...
CUX •

Top 6 tools for explaining user friction in complex journeys (2026)

In 2026, detecting user friction requires more than just counting drop-offs. It requires analyzing behavioral patterns such as looping, rage clicks, and hesitation across nonlinear, cross-device journeys to understand the "why" behind the data.

As we head into 2026, the traditional conversion funnel is starting to feel like a blunt instrument.

It still shows where users drop off, but it rarely explains why the same friction keeps repeating across journeys.

When you are tracking a high-stakes...
CUX •

Data-Driven Customer Journey Map: See Through Users' Eyes

Traditional analytics show where users go, but not why they hesitate, what confuses them, or when they're actually ready to buy. Customer journey mapping turns behavioral signals into business results: higher ROAS, better conversions, and decisions based on reality instead of assumptions.

Here's how to build a customer journey map that helps you make better business decisions.

A customer journey map is a clear picture of how people interact with your brand, from the first spark of interest to...

Rage clicks to revenue: How to turn frustration into conversions

Every team obsesses over conversion rates, campaign performance, and checkout flows. Dashboards and funnels get dissected, journeys mapped. Hours go into tracking the patterns that drive conversions.

Amid all of that work, one of the strongest signals often comes directly from your users: frustration.

When someone clicks the same button five times in three seconds, they're highlighting the exact spot where their journey broke down. These moments are rage clicks - real-time signals from people...
ITKeyMedia •

Flexee raised $3m in the seed round for the "salary-on-demand" solution - ITKeyMedia

As unpredictable as the market is, sooner or later any one of us may find ourselves in a financial crisis. What if we need to finalize some transactions and take care of unplanned bills before the payday? Usually, in that case, people turn to money lending companies for very expensive loans, often putting themselves in a debt spiral as a result. But the answer to the emerging problem with financial liquidity is quite simple – why not retrieve wages as you earn them, instead of waiting for the 1s...

IT and Analytics - Editorial

Grape Up •

Ragas and Langfuse Integration - Quick Guide and Overview - Grape Up

With large language models (LLMs) being used in a variety of applications today, it has become essential to monitor and evaluate their responses to ensure accuracy and quality. Effective evaluation helps improve the model’s performance and provides deeper insights into its strengths and weaknesses. This article demonstrates how embeddings and LLM services can be used to perform end-to-end evaluations of an LLM’s performance and send the resulting metrics as traces to Langfuse for monitoring....
Grape Up •

Android AAOS 14 - EVS network camera - Grape Up

The automotive industry has been rapidly evolving with technological advancements that enhance the driving experience and safety. Among these innovations, the Android Automotive Operating System (AAOS) has stood out, offering a versatile and customizable platform for car manufacturers.


The Exterior View System (EVS) is a comprehensive camera-based system designed to provide drivers with real-time visual monitoring of their vehicle’s surroundings. It typically includes multiple cameras positio...
Grape Up •

GeoJSON in Action: A Practical Guide for Automotive - Grape Up

In today’s data-driven world, the ability to accurately represent and analyze geographic information is crucial for various fields, from urban planning and environmental monitoring to navigation and location-based services. GeoJSON, a versatile and human-readable data format, has emerged as a global standard for encoding geographic data structures. This powerful tool allows users to seamlessly store and exchange geospatial data such as points, lines, and polygons, along with their attributes lik...

MarTech

Marketing Team Structure & Culture - Do It the Right Way!

Today's business world is fast-paced, and marketing operations change and evolve at the speed of light. A well-performing team of marketers can significantly boost any company's business outcomes. The organizational framework and set of shared beliefs, norms, and practices define the "culture" of the marketing team. The importance of a strong culture within a marketing team cannot be overstated. In fact, a study by Columbia University showed that the likelihood of job turnover at an organization...

Google Analytics 4 vs. Google Analytics Universal

Even though the old Universal Analytics (UA) sunset date has been set for July 2023, not everyone rushed to make a switch. Why? Because GA4 is not a simple upgrade of its old version. It applies a very different structure and logic. You need to understand Google Analytics 4 better to get excited about the switch. Read this article – we’ll explain what GA 4 is and why you should use it. Since its launch in 2012, Universal Analytics has accompanied every marketer and SEO specialist. However, a wel...
CUX •

Get more sales from your website: 5 metrics to track now

Most businesses collect hundreds of metrics but can't answer the most basic question: what's stopping visitors from becoming customers? They celebrate page views while sales stay flat, optimize for time-on-site while conversion rates stagnate.

Here's the uncomfortable truth: if you're tracking everything, you're understanding nothing. These five metrics cut through the fluff and focus on what actually increases revenue.

Industry averages claim 2-3% conversion rate is “good.” But compared to wh...
CUX •

Data-Driven Customer Journey Map: See Through Users' Eyes

Traditional analytics show where users go, but not why they hesitate, what confuses them, or when they're actually ready to buy. Customer journey mapping turns behavioral signals into business results: higher ROAS, better conversions, and decisions based on reality instead of assumptions.

Here's how to build a customer journey map that helps you make better business decisions.

A customer journey map is a clear picture of how people interact with your brand, from the first spark of interest to...

Rage clicks to revenue: How to turn frustration into conversions

Every team obsesses over conversion rates, campaign performance, and checkout flows. Dashboards and funnels get dissected, journeys mapped. Hours go into tracking the patterns that drive conversions.

Amid all of that work, one of the strongest signals often comes directly from your users: frustration.

When someone clicks the same button five times in three seconds, they're highlighting the exact spot where their journey broke down. These moments are rage clicks - real-time signals from people...

FinTech

Scalo. The Software Partner •

How Artificial Intelligence is Changing Fintech: Top Trends in 2024 - Scalo

With AI, the financial sector may use advanced data analytics, particularly in predictive modeling. Financial institutions can tailor their products and services to individual customers by accurately microtargeting them. Additionally, fintech companies are more likely to be innovative and creative when AI is used for rapid prototyping and A/B testing.A growing number of companies are using AI and ML to streamline their operations and provide better customer service. For the financial market, how...

Automotive

Artykuły w języku polskim

Ashoka •

Energia w rękach obywateli | Ashoka

Pomimo dominującej roli na rynku energetycznym, giganci węglowi i nuklearni nie wykazują się efektywnością. Na przykład elektrownie jądrowe mają bardzo niską wydajność i produkują niewiele ciepła. Większość tracą w procesie produkcji. Co więcej, są nastawione na zysk i przez to dalekie od edukowania konsumentów o korzyściach płynących z oszczędzania energii.

Katastrofa w Czarnobylu szczególnie poruszyła Ashoka Fellow Ursulę Sladek – nauczycielkę i matkę pięciorga dzieci z Schönau w Niemczech. J...
SeniorApp •

Postanowienia na Nowy Rok – jak w nich wytrwać

Najlepszym rozwiązaniem jest więc opracowanie planu. Zacznij od przygotowania listy postanowień. Mogą mieć one bardzo różny charakter:
Ustal, co jest dla Ciebie ważne, co chcesz poprawić, ale przede wszystkim – co jest wykonalne. Postanowienia noworoczne jak najbardziej mogą się odnosić do sfery marzeń, ale mimo wszystko powinny być możliwe do zrealizowania.

Najlepszym rozwiązaniem jest więc opracowanie planu. Zacznij od przygotowania listy postanowień. Mogą mieć one bardzo różny charakter:

Us...
SeniorApp •

Wszystkich Świętych — historia i tradycje

Co to był za dzień! Chociaż XI Międzynarodowe Senioralia już za nami, to emocje jeszcze nie opadły. Po raz kolejny udowodniono, że Senioralia organizowane przez Stowarzyszenie MANKO – Głos Seniora i Międzynarodowy Instytut Rozwoju Społecznego to największa impreza dla osób

Co to był za dzień! Chociaż XI Międzynarodowe Senioralia już za nami, to emocje jeszcze nie opadły. Po raz kolejny udowodniono, że Senioralia organizowane przez Stowarzyszenie MANKO – Głos Seniora i Międzynarodowy Instytut Ro...

Thought leadership